Digital Fun Stuff





Digital Fun Stuff

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Mapping In A Digital World

RRP $17.95

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In this amazing title, readers will explore the possibilities new developments in technology are opening up for making maps. Mapmakers are using satellite data to map the locations of people and objects on Earth, making video maps using the Internet to show wind and weather systems, and creating specialized maps that show human behavior. Computer game technology, such as Minecraft, is even being used to map real places.


Digital Marketing

RRP $461.99

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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.

Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability),Digital Marketing seeks to

  • Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity.

  • Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus).

  • Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation.

  • Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders.

This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the"Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website,Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video"icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.

Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy.


Digital Audio Technology

RRP $259.99

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An expert team from SONY Europe explains the technology behind today's major digital audio consumer products, including the Compact Disc, MiniDisc, Super Audio CD, DVD-Audio, MP3 and Digital Audio Tape.
Beginning with a fascinating overview of the history of audio technology, this fourth edition addresses the principles and technologies which underpin the various formats currently available. Considerable technical detail is provided, with extensive use of illustrations to enhance understanding.
Audio engineers, students and hi-fi enthusiasts who want to gain an understanding of the way these technologies have been developed will find no better introduction than this authoritative guide from SONY, a forerunner in the digital audio industry.
Covers everything you need to know about the major digital audio consumer products.
Now includes SACD, DVD(A) and MP3, keeping you updated with the latest technology
Get the best advice from experts at SONY



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